Conversion Tracking with Weebly Site

Here's How to See Conversion Tracking with a Website You Created

First, go to www.weebly.com and build your website. There are help tools that weebly offers, but creating a site is relatively easy. It doesn't have to be perfect when you are using this to test Google Analytics. 

Then, you have to create a Contact Page and a Thank You Page that they will be directed to once they fill out the information. Connect Google Analytics so that it will track the number of people who got to the Thank You page by filling out the Contact Form.

To do this you have to create an account in Google Analytics. You'll enter the website and URL and copy and past the Tracking ID code into the SEO part of the Weebly Site.

Then ask some friends to fill out your contact form, and begin tracking with Google Analytics. You can use your Dashboard to see how many visits and conversions your website has.

How to Get the Google Analytics Certification

Steps to Getting Google Analytics Certified

First begin by going to the Google Partners website: https://www.google.com/partners/. You will need to be signed in with your Gmail account.

Then, on the left-hand side, click Analytics under certifications.

Before you begin the test, you will want to use the materials provided to study. Go through the four different video courses and take advantage of the videos and the review questions throughout each section. The assessments will help as well. Try to focus more on Digital Analytics Fundamentals and Google Analytics Platform Principles. These are important essentials to knowing Google Analytics.

Another helpful tip is to follow along with creating a test analytics account to do each step and see how Google Analytics actually works. 

Then when you feel confident, begin the test. 

You have 1 hour and 30 minutes to complete  70 questions. Keep in mind that you cannot save the test and come back. You also cannot go back to any questions. Once you hit next that question is submitted.

To pass, you need to get 80% or higher. If you don't pass right away, it's ok! You can take it as many times as it takes. You do have to wait a week before taking it again, but this gives you time to study more for it.

Getting Google Analytics Certified has many benefits. Employers will be impressed and you will have more knowledge about how Google Analytics works.

Dashboards in Google Analytics

Dashboards

You can create dashboards in Google Analytics to show you relevant information in one glance. The dashboard contains important information about the site you are tracking in Google Analytics.

So when you are in Google Analytics, there is a tab at the top that says "Reporting". Then is says "Dashboards" and you can select "New Dashboard". This will create a new Dashboard that you can customize.

At this point, you can label or name the Dashboard and set a date range that is relevant to what you are tracking.

You can also export and schedule reports. Dashboards can always be modified to track the data you want. It's an easy way to monitor the website and see how much traffic the site is getting over a period of time.

Kelsey, Todd. "Chapter 4: Reviewing Performance of Campaigns." Casa Marketing Intro to Google Analytics. RGB, 2015. 65-69. Print.

The Importance of Thank-You Notes

Write Thank-You Notes

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Most job-hunters ignore the advice to write thank-you notes after they interview with a company. This advice to write thank-you notes will help to set you apart when it comes down to an employer choosing someone to hire.

Writing a thank-you note will help you to stand out from the other applicants for the position. You should write a thank-you note to everyone you met when you interviewed. 

When you are in the interview, you can ask for their business card so that you have their contact information.

Here's six reasons that should convince you that writing a thank-you note is key: 

1. It shows that you have good people skills and manners.

2. It will help them remember you specifically.

3. If more than the person who initially interviewed you has to decide on whether or not to hire you, that person can show them the thank-you note.

4. If the interview went well, you can say that you look forward to speaking again.

5. If you forgot to tell them anything important in the interview, you can tell them in the thank-you note.

6. If the interview didn't go as well as you wanted or you decided you don't want to work there, the thank-you note can be a goodbye opportunity. You can thank them for taking the time to interview you.

How to Write Your Resume

Writing Your Resume

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Before you begin, think of all the skills and experience you have. Start jotting down ideas on paper. Then create sections for your resume to talk about your experiences and skills.

Volunteer Work

This section is where you put any unpaid volunteer work you have done for the community, an organization, or a church you belong to.

Education

Your highest level of education completed should be listed first. You can include GPA if you want, degree, major, and any achievements.

Experience

List your previous jobs from most recent or present to past jobs. List skills used in each job and tasks accomplished.

Skills

A separate section for skills may be necessary to include any skills you think are relevant to the job you are applying for.

Published or Presented Work

In this section, you can talk about any projects you have completed or anything you have worked on that you believe will make you stand out.


Have someone look over your resume for any grammar errors or format errors before you send it to potential employers. Most employers will not look at a resume with any errors.

Bolles, Richard N. "Chapter 2 Google Is Your New Resume." What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers. 2016 ed. Ten Speed, 2015. 21-43. Print. 

How the Job Market Has Changed Since 2008

What Has Changed in the Job Market Since the 2008 Recession?

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1. Employers Changed, Job-Hunters Didn't

Job-hunters always rely on their resumes, agencies, and ads. On the other hand, employers don't always stay the same. If the times are good, employers will have a harder time filling all the vacancies in their company so they will look at resumes and seek out the job-hunters. When their is a recession, there will no longer be vacancies posted, and job-hunters will have to work harder to find a job.

2. Many Employers are Holding Out for a Mythical Dream Employee

Employers know that there are many people searching for jobs since 2008 so they are able to be selective and find the best employee for the position.

3. The Length of the Average Job-Hunt Has Increased Dramatically

Many more people are having a harder time finding a job. Sometimes it takes over a year to find a position.

4. The Length of Time the Average Job Lasts Has Decreased Dramatically

More people are finding part-time jobs over full-time jobs since 2008. This is because employers are trying to cut costs and hire only when they need to.

5. Finding a Job That Pays a Middle-Class Salary is Getting More and More Difficult

Less people are earning a middle-class income today. Education is increasingly important to secure a job that pays a middle-class salary.

6. Job-Hunting is Increasingly Becoming a Repetitive Activity in the Lives of Many of Us

Everyone should know how to search for a job because jobs don't last as long as they used to.

7. Job-Hunting has Moved More and More Online Since 2008

You can now search for jobs online on job boards, LinkedIn, Facebook, and Twitter.

8. Increasingly Job-Hunters and Employers Speak Two Different Languages

You have to learn about the employer's customs before you interview. Skills means experience not just what you are good at. 

Bolles, Richard N. "Chapter 1 It's a Whole New World for Job-Hunters." What Color Is Your Parachute?: A Practical Manual for Job-Hunters and Career-Changers. 2016 ed. Ten Speed, 2015. 1-13. Print. 

How to Start a New Business on Your Own

Deciding What Type of Business to Start

When deciding what career would be the best fit for you, there are four different brainstorming steps you can follow.

1. Write

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Find out who you are. Start brainstorming ideas about possible business opportunities and jot them down. Write out or update your resume to see if you get any ideas based on your experience or your skills. Do some research about types of jobs online. O*NET (www.onetonline.org) is a great website with information you can discover about careers.

2. Read

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Come up with a few ideas for your new start up business. Then research anything and everything about starting your own business. The internet has many sources that are helpful. 

3. Explore

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A lot of new businesses don't survive in the long run. To make sure your new business takes off, you should interview people who have started their own companies and are successful. Find out the skills and knowledge you will need, and see if those skills match the ones you have. Find out what you need to work on and improve those skills or you can find someone who has the skills needed and hire them to work for you.

4. Get Feedback

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Ask close friends and family what they think of your ideas. Ask someone who knows you well and who will be honest with you.

Then determine if you should move forward with your goal of starting a new business. There's a lot of work in launching your own company, but the payoff and rewards are numerous. All that success will be yours if your company takes off.

Bolles, Richard N. "Chapter 11 How to Start Your Own Business." What Color Is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers. 2016 ed. Ten Speed, 2015. 249-262. Print.