Hubspot Blog Post "Delighting Customers"

This week in class, I learned that delighting customers is important in business. Most businesses spend their money and a lot of their time on acquiring customers. It's 6-7 times more costly to attract new customers than it is to keep existing customers.

Delighting customers is a huge competitive advantage. Building trust is also key to creating lasting relationships with customers. 

The Three Pillars of Customer Delight

Image source: Google images

1) Innovation- Change is better than the status quo. 

2) Communication- Personal is better than impersonal. 

3) Education- Empowering is better than ignoring. 

Seven Customer Delight Guidelines

1) Delight employees

2) Educate employees

3) Empower employees

4) Listen

5) Ask questions

6) Help and educate

7) Follow up

The customer's experience is formed by every interaction with the company. Customer satisfaction and delighting the customer should be a focus throughout the buyer's journey. 

Image source: Google images

Hubspot Post "Conversion Process and Calls-to-Action"

Conversion Process and Calls-to-Action

The conversion process is so important, because it is how you get leads. 

There are three steps to a successful conversion process: It starts with Calls-to-Action, which lead to the Landing Page, and finally, the Thank you Page. 

The goal is to convert the right visitors into leads. You have to attract your buyer persona and guide them to the sale. The conversion process is used to guide the visitors through the buyer's journey. 

Image source: Google images

Best Practices of Calls-to-Action: 

1) Make your copy action-oriented - Encourage clicking on the calls-to-action with clear and direct words. 

2) Use an attention-grabbing design- Make the calls-to-action stand out. 

3) Make sure to use strong on-page placement- Make the calls-to-action easy to notice on the page. 

4) Test! Test! Test some more! Improve the Calls-to-Action by adding more elements.

Image source: Google images

Hubspot Post "Email- An Effective Marketing Strategy or SPAM?"

Email- An Effective Marketing Strategy or SPAM?

Image source: Google images 

Reasons that email works: 

1) There are more than 3.2 billion email accounts today. 

2) 95% of online consumers use email; 91% check email once a day. 

3) Email has a longer lifespan than social media. 

4) 77% of consumers prefer email for marketing communications. 

5) Email lets you be highly personal. 

6) Email marketing has an ROI of 4300%. 

Email Marketing Works for Every Stage of the Inbound Methodology

1) Attract new visitors

2) Convert visitors into leads

3) Nurture leads into customers 

4) Delight customers into promoters

Image source: Google images

Hubspot Blog Post "Creating Content with a Purpose"

Creating Content With a Purpose 

Content is important. It's what draws the attention of the buyer personas or ideal customers who you are trying to target.

The content process consists of four steps: 

1) Plan
2) Produce
3) Distribute
4) Analyze
Repeat these steps

1) Plan- Before you create the content, be sure you know what you are creating and why you are creating it. Have a set goal in mind. Also be sure that your content is educational, because people want to learn from the content.

2) Produce- Actually create the content. Use the plan that you came up with to create remarkable content. Develop a production strategy that works and tells what you are going to produce and when you are going to produce it.                                                                                                                                      
3) Distribute- Delivery is key. The content needs to be seen and relevant to the buyer persona you are trying to target. You have to be consistent with creating new content, because it will help you gain new leads.

4) Analyze- Look at the content and make sure your plan, production, and distribution are all working well. If it's not working, try to fix the problems and come up with new ideas. This will help you in the future when creating new content to see what works and what doesn't work.

Finally repeat all these steps to create remarkable content. 

Image source: Google images

Hubspot Blog Post "Social Media Marketing"

Social Media and Marketing 

About four times more internet users spend time on social media sites like Facebook than on Google. Social media is a great way to attract visitors and convert those visitors into leads and eventually customers. By spending six hours a week on social media to market products and services, marketers saw 74% increase in customer traffic. 

Social media is a great way to engage with customers and create the one on one personal connections. Public displays of satisfaction from customers give the company positive feedback and marketing to other consumers. Social media also allows companies to reach out and address any negative feedback promptly. 

There are a few questions a company should ask when using social media: 

1) How good is your content? 

2) Are you on the right networks? 

3) How is your timing? How consistent are your posts? 

4) How are you positioning content? 

5) Are you doing more talking or listening?