Local search marketing is obtaining local information from search engines. This type of marketing is marketing in a geographic area.
When using keywords, you need to keep in mind specific local keywords to help to get the search results you want. You can use zip codes, city names, county names, state names, and street names plus the keywords you are searching for. This will give you local search results.
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| Image source: Google images |
On Page Optimization Factors
Include local phone numbers and physical address across all pages. Also, include a toll free number with the local number. This will help search engines identify the area of the business or company.
On the website, it is recommended to have location/directions page with a map from Yahoo or Google maps.
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| Image source: Google images |
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