The Importance of Adwords

Adwords and eCommerce

Google Adwords is used to advertise sites and track the conversion of the site. This means that when you combine Adwords with an eCommerce site, you can track everything from how they saw your ad to the purchases consumers make.

This blog post assumes that you have previously created the Shopify account, and that you will be using that site and combining it with Adwords.

The first step is to create an Adwords account. You can easily do this by going to http://www.google.com/adwords.

Then go to Tools > Conversions and click on "Conversions". You will have to enter a conversion name. If you click "The value of the conversion may vary", you will be able to set different prices. Set the conversion category to Purchase/Sale. Be sure that the markup language is HTML.

You can choose if you want to make changes to the code or not. This code is basically instructions to connect Shopify and Adwords.

How to Connect Adwords to Shopify

In your Shopify account, go to settings and click "Checkout". Paste the code from Adwords into the spot where it says, "Additional content and scripts". 

Then Make an Adwords Campaign

This is how you will create an ad that you can track conversions for. 

The first step is to login to your Adwords account and click "Campaign". Then you'll want to select "Search Network" only and you'll name your campaign. You'll then be able to set a budget, and this can be as little or as much as you want. 

Once you complete those steps, enter your landing page. This is the page of your site that you would like people to go to after they click on your ad.

Copy the Shopify link into Adwords, and you can then come up with keywords that you think people will search that are relevant to your product that you are advertising.

Review Your Campaign

You'll want to check the time frame of your campaign to make sure there is an end date so you won't continuously be charged anytime anyone clicks on your ad.

You should now be able to track conversions from your Shopify account with Adwords in place.

Kelsey, Todd. "Chapter 6: Fun with ECommerce Analytics Part II: Adwords." Casa Marketing Intro to Google Analytics. RGB, 2015. 105-132. Print.

Pictures are screenshots of Google Adwords.