Learning Analytics Easily with Gumroad- a Free Tool

eCommerce Analytics with Gumroad

Gumroad is a free platform that allows you to easily link Google Analytics to an eCommerce site. It's important to be able to directly see the conversion tracking so that you can see how effective your ad was or how effective keywords you selected were.

This can all be very useful in a business where they are tracking conversions to see how they can increase traffic to their website and increase ROI.

When you use Gumroad, this tool can help you see how many visitors your site had and how many visitors actually purchased your product. When you use this tool, you can see how effective your campaign is and you can improve aspects of it over time.

Create a Free Gumroad Account

In order to use Gumroad, you will need to create a free account by going to gumroad.com. You'll create a name for your store, and choose a username that will then become part of the link.

Then you can connect Google Analytics.

You'll use the link for gumroad, and you'll need to create a new property in Google Analytics. Once you have that set up, you will paste the link to your gumroad account into Google Analytics.

Then select "Get Tracking ID" and copy the ID and paste it into Gumroad under Advanced Settings. Once all this is set up, you will ad your product.

Review the Analytics

In order to review analytics in Gumroad, you do need to have had some traffic and at least one purchase. But once you have this traffic, you can begin to track the analytics and get a conversion rate.

Kelsey, Todd. "Chapter 7: Fun with ECommerce Analytics - Gumroad." Casa Marketing Intro to Google Analytics. RGB, 2015. 133-160. Print.

Image is a screenshot of gumroad.com.