Conversion Tracking with Weebly Site

Here's How to See Conversion Tracking with a Website You Created

First, go to www.weebly.com and build your website. There are help tools that weebly offers, but creating a site is relatively easy. It doesn't have to be perfect when you are using this to test Google Analytics. 

Then, you have to create a Contact Page and a Thank You Page that they will be directed to once they fill out the information. Connect Google Analytics so that it will track the number of people who got to the Thank You page by filling out the Contact Form.

To do this you have to create an account in Google Analytics. You'll enter the website and URL and copy and past the Tracking ID code into the SEO part of the Weebly Site.

Then ask some friends to fill out your contact form, and begin tracking with Google Analytics. You can use your Dashboard to see how many visits and conversions your website has.

How to Get the Google Analytics Certification

Steps to Getting Google Analytics Certified

First begin by going to the Google Partners website: https://www.google.com/partners/. You will need to be signed in with your Gmail account.

Then, on the left-hand side, click Analytics under certifications.

Before you begin the test, you will want to use the materials provided to study. Go through the four different video courses and take advantage of the videos and the review questions throughout each section. The assessments will help as well. Try to focus more on Digital Analytics Fundamentals and Google Analytics Platform Principles. These are important essentials to knowing Google Analytics.

Another helpful tip is to follow along with creating a test analytics account to do each step and see how Google Analytics actually works. 

Then when you feel confident, begin the test. 

You have 1 hour and 30 minutes to complete  70 questions. Keep in mind that you cannot save the test and come back. You also cannot go back to any questions. Once you hit next that question is submitted.

To pass, you need to get 80% or higher. If you don't pass right away, it's ok! You can take it as many times as it takes. You do have to wait a week before taking it again, but this gives you time to study more for it.

Getting Google Analytics Certified has many benefits. Employers will be impressed and you will have more knowledge about how Google Analytics works.

Dashboards in Google Analytics

Dashboards

You can create dashboards in Google Analytics to show you relevant information in one glance. The dashboard contains important information about the site you are tracking in Google Analytics.

So when you are in Google Analytics, there is a tab at the top that says "Reporting". Then is says "Dashboards" and you can select "New Dashboard". This will create a new Dashboard that you can customize.

At this point, you can label or name the Dashboard and set a date range that is relevant to what you are tracking.

You can also export and schedule reports. Dashboards can always be modified to track the data you want. It's an easy way to monitor the website and see how much traffic the site is getting over a period of time.

Kelsey, Todd. "Chapter 4: Reviewing Performance of Campaigns." Casa Marketing Intro to Google Analytics. RGB, 2015. 65-69. Print.