Tuesday, April 14, 2015

SEO Blog Post "New Requirements for High Search Engine Rankings"

These New Requirements Are: 

Good Content- Post penguin update is good content. The penguin update fights SPAM constantly. The key to ranking high on a search engine is good content. The site also needs to show signs of growth.

New Requirements for High Search Engine Rankings
Image source: Google images
Social Proof- An important role in rankings of a site. The content should be engaging and should be shared across all social media sites.

Author Rank- This carries heavy weight in ranking algorithms for a site. The author rank shows if a person is an authority on a certain subject. The sites where there is authority get ranked higher than sites with similar content that do not have authority.

Internal Links- Link Spam is not an effective way to boost rankings anymore. Over optimization of keywords and meta-descriptions aren't good for rankings either. Internal links need to point to other pages equally rich in content.

HTTPS As a New Ranking Factor- This is the newest ranking signal in Google's algorithm. There is an increased focus on security. This implemented secure searches.


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SEO Blog Post "Google Panda"

Google Panda

Google Panda is a series of incremental changes to the algorithm used by Google to sort search result rankings.

It was first released in February 2011. An update was designed to give sites that were original and had high quality priority over sites that had low quality or duplicate content.

Increased rankings of sites that had dynamic and high quality content such as news sites and social media sites.

Thousands of sites were affected by this update.

 What is Google Panda?

It's basically a design phase of the algorithm Google uses to rank sites. Google hired hundreds of humans to rate websites with specific markers in mind: the loading speed of the site, design and layout, and quality of the content.

These humans who tested the sites also had to say if they would visit the site again or not.

These human data results were then gathered and used to create the algorithm for Panda.
Google Panda
Image source: Google images

How does Google Panda Work? 

It uses an algorithm called PageRank which uses data from analyzing back links to rank sites. Pages can be penalized for having similar content. In order to get rid of similar content, you have to delete duplicate content or rewrite it.
Content is important. You have to make sure it's relevant and up to date.

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SEO Blog Post "Social Media Optimization"

Social Media
Social Media is a huge part of online marketing. To optimize the Facebook news feed, you have to have a strong fan base. Networking is what helps social media sites grow. Creating a page with relevant content that engages users and gives them a place to make comments is important to the success of the page.

Reaching people with the content will help gain a following and more people will participate in the conversation threads. The default settings will have the top news feed over the most recent news feed.

Social Media Optimization
Image source: Google images

Goal of Social Media 
The goal is to have your page in the top news feed for as long as you can. This will happen when users keep "liking" your page and making comments on it.

The content has to encourage the user to take action. This will help the page be ranked higher on the Facebook news feed.
Social Media Optimization
Image source: Google images


Formula for Social Media
There is a formula to keep users engaged with their favorite pages on social media. This formula consists of the affinity score, the weight of the page, and the time decay.

Affinity Score- records how often the user comments, likes, or visits the page.

Weight- taking into consideratinn the number of actions taken on a particular post on social media.

Time Decay- how long a post has been on the Facebook page. Activity has to constantly be happening to make the most of the content.
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SEO Blog Post "The Need for Site Links in Your Website"

Site Links

You can use site links to navigate a website easily. You can use single column or double column site links. Two column site links appear when a result is more authoritative and one column sitelinks appear when a result is more relevant for a certain search.

Site Links
Image source: Google images

Things you can do to get better site links: 

 1) Create a website that is easy to navigate.
2) Page titles should make sense for the content.
3) You should use relevant and interesting anchor text.
4) Don't repeat points.
5) Make use of headers.

Turning site links off

Google Webmaster tools can  block them for about 90 days. You won't have site links on your website if you only unblock three of them.

Bread crumbs

These are site hierarchies which can be used in place of URL's to show where in the site a particular result fits. There are many different levels of bread crumb hierarchy.

Ad Site Links 

These are normally used to get more visitors to your website. The ad site links help to navigate the site. Text in the site links should be brief and clear. These ad site links are normally managed at campaign level.
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Thursday, April 2, 2015

More Helpful Marketing Blogs

Here are some more marketing blogs that help explain different aspects of Inbound Marketing and Search Engine Optimization. All of these blogs have useful information relating to these topics. 

Kaitlyn Szaflarski - http://kaitlynmarketing.blogspot.com/  

Marketing Blogs
Image source: Google images

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