SEO Blog Post "New Requirements for High Search Engine Rankings"

These New Requirements Are: 

Good Content- Post penguin update is good content. The penguin update fights SPAM constantly. The key to ranking high on a search engine is good content. The site also needs to show signs of growth.

Image source: Google images

Social Proof- An important role in rankings of a site. The content should be engaging and should be shared across all social media sites.

Author Rank- This carries heavy weight in ranking algorithms for a site. The author rank shows if a person is an authority on a certain subject. The sites where there is authority get ranked higher than sites with similar content that do not have authority.

Internal Links- Link Spam is not an effective way to boost rankings anymore. Over optimization of keywords and meta-descriptions aren't good for rankings either. Internal links need to point to other pages equally rich in content.

HTTPS As a New Ranking Factor- This is the newest ranking signal in Google's algorithm. There is an increased focus on security. This implemented secure searches.