SEO Blog Post "How to Achieve High Rankings on Local Search Engines"

Globalization is important to businesses, but companies prefer to give business to local merchants. If a business doesn't obtain high rankings on local search engines, they might lose a business opportunity. Clients may not use the business if they can't find them on local search engines.

Image source: Google images

Ways to Achieve High Rankings on Local Search Engines: 

1) Include your client's websites to local search engines. 

• It's important that your site is included in relevant local search engines. 
• Some directories you should consider using to achieve a higher ranking: Google Local Business Center, Yahoo! Local Merchant, and Ask Business Search.

2) Submit your client's website listings to popular directories and internet Yellow Pages. 

• Some directories to consider: yelp.com, citysquares.com, mojopages.com, insiderpages.com 

3) Set your geographic location in Google's Webmaster Tools. 

• Build Google friendly sites. 
• Use Google's Webmaster Tools to see how clients are performing in their search results. 
• See how Google crawls and indexes your client's site. 

4) Add contact information to your site. 

• Add a physical address and phone number within an Address Tag on the homepage or some other contact page. 
• This will give increased credibility to your site. 
• Search engines will rank your site higher. 

SEO Post "Local Search Marketing and On Page Optimization Factors"

Local Search Marketing 
Local search marketing is obtaining local information from search engines. This type of marketing is marketing in a geographic area.

When using keywords, you need to keep in mind specific local keywords to help to get the search results you want. You can use zip codes, city names, county names, state names, and street names plus the keywords you are searching for. This will give you local search results.

Image source: Google images

On Page Optimization Factors
Include local phone numbers and physical address across all pages. Also, include a toll free number with the local number. This will help search engines identify the area of the business or company.
On the website, it is recommended to have location/directions page with a map from Yahoo or Google maps.

Image source: Google images

SEO "Blog Optimization"

Image source: Google images 

Blogs contain information about many different topics. They contain different posts that all connect in some way. Blogs can be a way of getting information in a different context. Blogs can be more formal or more like a journal entry. They can be interactive and full of content to draw the reader in. In order to gain more visitors to view your blog, blog optimization will help to rank the blog higher in search engine results. This is important if you want more blog views and more traffic to your website.

Blog Optimization Can Be Done in a Variety of Ways: 

• Simple Content- Keep the content simple and to the point. 
• Search Engine Submission- A blog's URL has to be submitted to search engines for indexing. 
• Keywords- Use specific keywords that relate to the blog and what people are looking for. 
• Optimize the Blog Template- Check that the post title appears in the title tag. 
• Regular Updates- Help to index the website

Image source: Google images

Hubspot Blog Post "Delighting Customers"

This week in class, I learned that delighting customers is important in business. Most businesses spend their money and a lot of their time on acquiring customers. It's 6-7 times more costly to attract new customers than it is to keep existing customers.

Delighting customers is a huge competitive advantage. Building trust is also key to creating lasting relationships with customers. 

The Three Pillars of Customer Delight

Image source: Google images

1) Innovation- Change is better than the status quo. 

2) Communication- Personal is better than impersonal. 

3) Education- Empowering is better than ignoring. 

Seven Customer Delight Guidelines

1) Delight employees

2) Educate employees

3) Empower employees

4) Listen

5) Ask questions

6) Help and educate

7) Follow up

The customer's experience is formed by every interaction with the company. Customer satisfaction and delighting the customer should be a focus throughout the buyer's journey. 

Image source: Google images

SEO Blog Post "SEO Monitoring and Visitor Traffic Analysis"

SEO Monitoring and Visitor Traffic Analysis
Search engine marketing has an advantage of promotion when it comes to return on investments. A website that is optimized well will deliver thousands of targeted visitors to your website every month.

Visitor Traffic Analysis
Ranking the website in the top ten results on major search engines is one goal. Another goal is to get qualified traffic to your site. Once you get that traffic you can covert them into leads and finally sales.

Traffic analysis is the evaluation of referrals from search engines based on conversion of traffic for keyword choices. The data is found in logs.

Image source: Google images

Visitor traffic analysis can be done on the following parameters:
1) Traffic on keywords- Selecting specific keywords that attract the most visitors is important.
2) Keywords and landing page- Use the keywords to get to landing pages with a lot of content.
3) Whether the call to action was followed for conversion- See if visitors are following calls to action or why they aren't.
4) Qualified traffic- Use more specific keywords to get the targeted traffic to your site.
5) Converted traffic- Convert traffic into sales.