Search engine marketing has an advantage of promotion when it comes to return on investments. A website that is optimized well will deliver thousands of targeted visitors to your website every month.
Visitor Traffic Analysis
Ranking the website in the top ten results on major search engines is one goal. Another goal is to get qualified traffic to your site. Once you get that traffic you can covert them into leads and finally sales.
Traffic analysis is the evaluation of referrals from search engines based on conversion of traffic for keyword choices. The data is found in logs.
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| Image source: Google images |
Visitor traffic analysis can be done on the following parameters:
1) Traffic on keywords- Selecting specific keywords that attract the most visitors is important.
2) Keywords and landing page- Use the keywords to get to landing pages with a lot of content.
3) Whether the call to action was followed for conversion- See if visitors are following calls to action or why they aren't.
4) Qualified traffic- Use more specific keywords to get the targeted traffic to your site.
5) Converted traffic- Convert traffic into sales.
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