Hubspot Post "Conversion Process and Calls-to-Action"

Conversion Process and Calls-to-Action

The conversion process is so important, because it is how you get leads. 

There are three steps to a successful conversion process: It starts with Calls-to-Action, which lead to the Landing Page, and finally, the Thank you Page. 

The goal is to convert the right visitors into leads. You have to attract your buyer persona and guide them to the sale. The conversion process is used to guide the visitors through the buyer's journey. 

Image source: Google images

Best Practices of Calls-to-Action: 

1) Make your copy action-oriented - Encourage clicking on the calls-to-action with clear and direct words. 

2) Use an attention-grabbing design- Make the calls-to-action stand out. 

3) Make sure to use strong on-page placement- Make the calls-to-action easy to notice on the page. 

4) Test! Test! Test some more! Improve the Calls-to-Action by adding more elements.

Image source: Google images