Hubspot Blog Post "Creating Content with a Purpose"

Creating Content With a Purpose 

Content is important. It's what draws the attention of the buyer personas or ideal customers who you are trying to target.

The content process consists of four steps: 

1) Plan
2) Produce
3) Distribute
4) Analyze
Repeat these steps

1) Plan- Before you create the content, be sure you know what you are creating and why you are creating it. Have a set goal in mind. Also be sure that your content is educational, because people want to learn from the content.

2) Produce- Actually create the content. Use the plan that you came up with to create remarkable content. Develop a production strategy that works and tells what you are going to produce and when you are going to produce it.                                                                                                                                      
3) Distribute- Delivery is key. The content needs to be seen and relevant to the buyer persona you are trying to target. You have to be consistent with creating new content, because it will help you gain new leads.

4) Analyze- Look at the content and make sure your plan, production, and distribution are all working well. If it's not working, try to fix the problems and come up with new ideas. This will help you in the future when creating new content to see what works and what doesn't work.

Finally repeat all these steps to create remarkable content. 

Image source: Google images