Pay Per Click Campaigns are advertising campaigns that run on search engines results pages. It's a type of search engine advertising where payment is based on the number of times the ad is clicked on from the results list. You bid the amount of money that you are willing to pay for each click. The more money you are willing to pay, the higher the ad goes in the search results list. You can choose the keywords you want your ad to come up in the search results for. There are a lot of different search engines that run these pay per click campaigns, but the major search engines are: Google, Yahoo, and Bing. Google and Yahoo even have their own programs to create the ads.
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| Image source: Google images |
1) Keyword Selection- You should
select persuasive and specific keywords that relate to your product or service and that help you stand out from the competition.
2) Bidding Strategies- The higher the bid, the higher the position the ad will be in the search results list. You should constantly monitor and test the campaign. Knowing your target market is also important, because you can use this in the strategy for the timing and the placement of your ad.
3) Advertising Text- You should have a couple different versions of your ad on different search engines to see which ad works best. There should be a title which is keyword rich and ad text which is informative.
4) Develop Proper Landing Pages- The Pay Per Click Campaign is linked with the website of a product or service that the campaign is advertising. When the targeted customers click on the ad, it will take them to the landing page and will ask them to take action and make a purchase.
5) Tracking- The success of the Pay Per Click Campaign depends on optimization. Google and Yahoo have free tracking tools that you can use.
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