In class this week, we learned about how remarkable content can help create customers. By having remarkable content on your website or in your blog, you will be rewarded by inbound links or social media shares. Inbound links are a way for search engines to see the authority of your website.
Blogging Best Practices for Remarkable Content
Here are some important things to keep in mind when creating a blog post:
1) Keep your buyer persona in mind.
Know who your ideal customer is, and target the message in the blog to them.
2) Address one topic per blog post.
Keep the blog short and to the point, so it is easy to read and informative.
3) Blog consistently and frequently.
Publish as often as you want to get found online.
4) Don't forget about great formatting and imagery.
Use images and formatting to draw attention to your post.
5) Or miss out on lead conversion opportunities. Image source: Google images
Blogs can be an opportunity to create new leads.
Image source: Google images
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