About four times more internet users spend time on social media sites like Facebook than on Google. Social media is a great way to attract visitors and convert those visitors into leads and eventually customers. By spending six hours a week on social media to market products and services, marketers saw 74% increase in customer traffic.
Social media is a great way to engage with customers and create the one on one personal connections. Public displays of satisfaction from customers give the company positive feedback and marketing to other consumers. Social media also allows companies to reach out and address any negative feedback promptly.
There are a few questions a company should ask when using social media:
1) How good is your content?
2) Are you on the right networks?
3) How is your timing? How consistent are your posts?
4) How are you positioning content?
5) Are you doing more talking or listening?
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