Hubspot Blog Post "Delighting Customers"

This week in class, I learned that delighting customers is important in business. Most businesses spend their money and a lot of their time on acquiring customers. It's 6-7 times more costly to attract new customers than it is to keep existing customers.

Delighting customers is a huge competitive advantage. Building trust is also key to creating lasting relationships with customers. 

The Three Pillars of Customer Delight

Image source: Google images

1) Innovation- Change is better than the status quo. 

2) Communication- Personal is better than impersonal. 

3) Education- Empowering is better than ignoring. 

Seven Customer Delight Guidelines

1) Delight employees

2) Educate employees

3) Empower employees

4) Listen

5) Ask questions

6) Help and educate

7) Follow up

The customer's experience is formed by every interaction with the company. Customer satisfaction and delighting the customer should be a focus throughout the buyer's journey. 

Image source: Google images