Analytics Can Help Your Career and Your Business

The Importance of Analytics

In 2013, some of the top skills companies were looking for when hiring people were social media marketing, digital and online marketing, and business intelligence.

Top 3 Skills to Have:

1. Social Media Marketing- helps marketers to understand the performance of campaigns.

2. Digital and Online Marketing- uses web analytics to see how many people are visiting or purchasing things on your website.

3. Business Intelligence- includes web analytics and uses competitive intelligence like financial trends or tools that look at competitors.

Web Analytics Tools

The Google Analytics Tool is a free resource for companies to use. Gaining the Google Analytics Certification can make your resume stand out and show your credibility to future employers.

Image Source: Google Images

Adobe Analytics - Omiture is an expensive program, but having this knowledge can lead to a higher salary. Not a lot of people have this skill.

Open Source Analytics helps people control their own data.

Social Analytics is included in different social media platforms such as Facebook and Youtube where users can track how many people commented and visited their site.