Google Panda is a series of incremental changes to the algorithm used by Google to sort search result rankings.
It was first released in February 2011. An update was designed to give sites that were original and had high quality priority over sites that had low quality or duplicate content.
Increased rankings of sites that had dynamic and high quality content such as news sites and social media sites.
Thousands of sites were affected by this update.
What is Google Panda?
It's basically a design phase of the algorithm Google uses to rank sites. Google hired hundreds of humans to rate websites with specific markers in mind: the loading speed of the site, design and layout, and quality of the content.
These humans who tested the sites also had to say if they would visit the site again or not.
These human data results were then gathered and used to create the algorithm for Panda.
 |
| Image source: Google images |
How does Google Panda Work?
It uses an algorithm called PageRank which uses data from analyzing back links to rank sites. Pages can be penalized for having similar content. In order to get rid of similar content, you have to delete duplicate content or rewrite it.
Content is important. You have to make sure it's relevant and up to date.
No comments:
Post a Comment