Social Media is a huge part of online marketing. To optimize the Facebook news feed, you have to have a strong fan base. Networking is what helps social media sites grow. Creating a page with relevant content that engages users and gives them a place to make comments is important to the success of the page.
Reaching people with the content will help gain a following and more people will participate in the conversation threads. The default settings will have the top news feed over the most recent news feed.
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| Image source: Google images |
The goal is to have your page in the top news feed for as long as you can. This will happen when users keep "liking" your page and making comments on it.
The content has to encourage the user to take action. This will help the page be ranked higher on the Facebook news feed.
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| Image source: Google images |
Formula for Social Media
There is a formula to keep users engaged with their favorite pages on social media. This formula consists of the affinity score, the weight of the page, and the time decay.
Affinity Score- records how often the user comments, likes, or visits the page.
Weight- taking into consideratinn the number of actions taken on a particular post on social media.
Time Decay- how long a post has been on the Facebook page. Activity has to constantly be happening to make the most of the content.
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