Campaign Performance

See How Your Campaign is Going

Google Analytics

You can log into your Google Analytics account to see how your campaign is going. You can check how many clicks your website has received. 

First you'll click on the globe icon next to your website, and then you'll click the overview tab on the left hand side of the screen. 

You can see how long someone was on your website, and you can see if they went to any other pages within your website. If they left right away and didn't visit any other pages, that refers to the term bounce rate.

You can also tell where the visits were from. The visits could be from all over the world.

Google Analytics collects data  for you about your website to see how current performance is going and then to help you make goals for the future.

Trends

Trending is another way to see how things perform over a measure of time. 

The longer your blog has been around the more you may be able to see a trend. If you continuously add content and update your blog, it may help increase the amount of traffic to your blog. 

Dashboards

Dashboards can help make it easier to see the performance of certain aspects of your campaign. Click on Reporting at the top and then New Dashboard. Select Starter Dashboard and you can name it whatever you want. You can then set a date range to see data from an amount of time.

The dashboard will organize all important data that Google Analytics collects about your website for a nice overview  about your website.

This is a screenshot of the Dashboard for my marketing blog.