Wednesday, October 21, 2015

How to Track Your Business' ROI with Google Analytics

Track Your ROI with Google Analytics

Shopify is a Google recommended ecommerce site. When you set an account up, you can begin to track the data and see how much money you are making based on what you are spending. This can be very helpful for a business.

Here's How to Easily Set Up a Shopify Account


How to Track Your Business' ROI with Google Analytics
Image Source: Google Images

  1. Begin by going to www.shopify.com and click on "Get Started"
  2. You can choose to sign up for a free trial or you can pay $29.95 a month. To do the conversion tracking, you have to pay.
  3. Type in your email address, a password, and a store name and then create your account.
  4. Choose the online store and set up your account by adding your name and address.
  5. Once you do that, you can add the digital product such as an E-Book that you can download. 
  6. You can select an image to appear and can even customize how your online store looks.
  7. You have to enter you bank account information to set up the account.
  8. Set the price for downloads of your digital product.
If you are using this to test Google Analytics, then try to get friends and family to make a purchase so you can track the ROI. That will be discussed more in the next blog post. 

There is more information and step by step explanations of how to set up the Shopify Account in the book CASA Marketing by Todd Kelsey. 

Kelsey, Todd. "Chapter 5: Fun with ECommerce Analytics Part I: Shopify." CASA Marketing Intro to Google Analytics. 2015. 71-104. Print. 

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